What is an Instagram auction and how does it work?

Rhys Lawson @rhyslawson / March 7, 2023 • 5 min read

If you're someone who loves to find great deals or unique items online, you may have heard of Instagram auctions. But what exactly are they, and how do they work? In this article, we'll break down everything you need to know about Instagram auctions so you can get in on the action!

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What is an Instagram auction?

An Instagram auction is an Instagram post of an item a individual or company is selling, along with a description and starting bid price. Bidders can post a comment with their bid in the comment section.

These types of auctions typically run for 24-48 hours, but it really depends on the seller.

How do Instagram auctions work?

If you're interested in bidding in an Instagram auction. Here's what you need to do:

1. Find an auction

Search on Instagram for specific hashtags (such as #InstaAuction or #InstagramAuction), visit sites like Bidddy, or by follow accounts that regularly host auctions.

2. Read the description for rules, extra fees, etc.

Once you find an item, take a look at the photo or video and read the description carefully. Make note of the starting bid price and any other information that might be important (such as shipping costs).

3. Place your bid

To place a bid, simply leave a comment on the post with your bid amount. Make sure to follow any instructions on bidding given by the seller (for example, some auctions may require you to bid in increments of a certain amount).

Also remember that a bid is a commitment to pay! Backing out is not tolerated by this community.

4. Keep an eye on the auction

Throughout the auction, keep an eye on the comments section to see if other bidders are placing higher bids. You can also turn on notifications for the post so you're alerted when new bids come in.

5. When the auction ends

Once the auction closes, the highest bidder will be notified by the auction host. You'll typically have a set amount of time to pay for the item and arrange for shipping.

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Benefits of Instagram auctions

So why participate in an Instagram auction? For one, they can be a great way to find unique or one-of-a-kind items that you may not be able to find elsewhere.

Also, you may be able to snag an item for a lower price than you would if you simply bought it outright.

For sellers, Instagram auctions can be a great way to generate buzz around their products and reach a wider audience. They can also be a fun way to interact with customers and build a sense of community around their brand.


Instagram auctions can be a fun and exciting way to buy and sell items online. By understanding how they work and following a few simple steps, you can take part in auctions with ease and hopefully score some great deals in the process!

Happy bidding :)


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